The agency
CONNEXION
Originally from Saguenay, CONNEXION is a performance agency specializing in the Quebec rap and hip-hop scene. Born from the rap event "CONNEXION," our organization offers musicians booking and show & tour production services. Composed of a team of young professionals with expertise in the fields of music, communication, concert production, and marketing, our team is ready to propel artists' careers and ambitions.
"WE'RE MOVING THE UNDERGROUND!"
Since 2022, our "CONNEXION" shows have been highlighting the talents of local artists while offering an immersive and memorable experience to the public. Beyond musical performances, track battles, cyphers & interviews, the event brings together DJs, photographers, videographers, media and a merchandising booth representing the artists, partners and ourselves. We allow fans to dive into the heart of the hip-hop universe in an authentic setting. Thanks to its numerous collaborations, CONNEXION celebrates local culture and creates a true gathering around the urban rap scene.

Our story
CONNEXION isn't just an event or an agency; it's a true celebration of the local and emerging rap scene. Born from the vision of Étienne Goudreault, a music enthusiast and fervent defender of hip-hop culture, this project is much more than just an agency: it's a platform dedicated to bringing together established artists and emerging talent, while offering the public an immersive, vibrant, and discoverable experience.
The idea for CONNEXION was born from the idea that, despite the richness of the local rap scene, opportunities for emerging artists to perform alongside headliners were limited. A unique opportunity to fill this void by creating an agency that would be both a springboard for young talent and a showcase for already established artists, while attracting an audience passionate about the world of rap, urban music, and hip-hop culture as a whole.
The name "CONNEXION" perfectly embodies the very essence of the event: connecting artists with each other, connecting artists with their audience, and above all, connecting the different players in the hip-hop ecosystem, from musicians to photographers, videographers, and the media. The event aims to create a space where the diversity of musical influences and styles meet, thus enriching the world of local rap and providing a platform for the freshest voices on the urban scene.








